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Job ID: 
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Parsippany, New Jersey United States
Brand / Resort: 
Wyndham Hotel Group

Vice President, Brand Operations - Microtel

13 Dec 2017


The Vice President, Brand Operations Microtel Inn and Suites by Wyndham will lead WHG’s efforts to achieve the strategic objectives for the Microtel Inn and Suites by Wyndham brand.  This includes developing and leading initiatives that drive brand growth, increase retention, enhance franchisee satisfaction and help improve property performance.  Key areas that this role will contribute to include but are not limited to:
Brand Management
  • Set the strategic direction for the brand and engage WHG departments in assisting to achieve short-term and long-term brand goals
  • Identify and lead improvement opportunities to drive brand performance
  • Lead the Quarterly Business Review process
  • Coordination and engagement of FAC events
  • Work with Franchise Operations team to help drive quality and property performance
  • Work with Franchise Quality team to develop and increase compliance with brand standards
  • Work with Design and Construction teams on prototype development
  • Work with Sourcing team on design guidelines and product availability/delivery
  • Manage projects to implement new brand initiatives
  • Manage and monitor the Brand Operations, FAC and Marketing Fund budget
  • Ensure Brand participation in Executive Leadership Orientation (ELO) training
Franchisee Satisfaction
  • Grow brand value for NAMER franchisees
  • Engage franchisees in brand initiatives
  • Assist franchisees with resolving issues and answering questions
  • Collaborate with Franchise Operations to assist with delivering quality support
Growth and Retention
  • Develop a brand growth strategy and engage internal and external resources in achieve aggressive room growth targets.
  • Management of Property Improvement Plan and waiver request approvals.
  • Interaction with Franchise Sales to assist with identifying and executing opportunities
  • Assistance with maximizing relicensing and retention
  • Collaborate with the marketing team to ensure effective marketing campaigns
  • Review promotions and help engage franchisees in use of promotional rate codes
  • Lead efforts to communicate marketing initiatives to the franchise system
  • Lead projects to launch key brand marketing initiatives


The Vice President, Brand Operations for Microtel Inn and Suites by Wyndham will make key decisions related to all areas of responsibility.  This position will require the ability to operate independently and lead the brand.  Decisions made in this position will have a significant impact on the WHG organization.

Abilities/Key Competencies/Skills

Key skills needed:
  • The ability to work under pressure and balance multiple priorities is needed.  Must be results-oriented and work with a sense of urgency.
  • Strong communication skills are required in both written and verbal form.  The ability to motivate and inspire internal/external customers along with associates is also required in this position.
  • Proficiency in multiple technology platforms is preferred including Microsoft Office, Salesforce
  • Project Management
  • Business Acumen
  • Innovation
  • Change Agent
  • Building Trust
  • Results Oriented
  • Decision Making


  • A four-year university degree or its equivalent is required, preferably in business or hotel management.  Significant property level hotel management and/or corporate franchising experience is also required (10+ years)
  • Proven results in a leadership role with demonstrated ability to lead cross-functional projects and achieve key objectives
  • Brand management and/or operations experience desired.
  • Masters degree in business or hotel administration desired.


If you require a reasonable accommodation to complete an application please email your request to Mycareer@Wyn.com and provide the job title and location to which you are applying.

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